Reply To: Module 1, Lesson 1 – Course Introduction (Summer 2022)

Home Forums On-air Fundraising Workshop Module 1, Lesson 1 – Course Introduction (Summer 2022) Reply To: Module 1, Lesson 1 – Course Introduction (Summer 2022)

#18938
mnutter@wamu.org
Participant

1. I’ve spent a billion years in public media, starting at the Louisville stations (news/jazz at that time) where I sold underwriting, then Georgia PUblic Broadcasting (news/music at the time) where I was the assistant director of radio, which included producing the on-air campaigns, 13 years at NPR as the station relations liaison for stations the top 25 media markets, then membership work at an environmental NGO and later The Intercept, a non profit online progressive news organization, and finally back to pubmedia at WAMU in where I am the assistant director of membership and will produce the quarterly on air campaigns, among other things.

2. Biggest pain points are staffing issues (we are crazy short staffed right now), wrapping my head around all the components of my job (I started June 1), and time (I got called for grand jury duty June 15-August 19, so I’m squeezing work in evenings and weekends as I can).

3. I was fortunate to sit in on the 5 day mini-campaign three days after I started, so it was great to see how things were produced and and listen to the campaign more actively than when I was a “regular” listener. I hope to learn how to navigate the current economic situation, coupled with giving being flat to down, and the kind of messaging others are using to encourage other people to donate.