Hello! I’m Liz and I’m the development assistant at WNRN, a AAA station in Central Virginia. I’ve been with the station for over a decade in volunteer and part time roles centered around on-air fund drives, but I’ve only been in my current full time position since December 2021. I also oversee all membership fulfillment for fundraising gifts.
I think the biggest pain point around on-air fundraising is what to do for those dreadfully slow hours and how to entice lapsed members back to the station.
I’m hoping to gain insight from others on what they do during fund drives. I’m really only familiar with what we do for our drives, so an outside perspective is always welcome, especially from the pros!