Hey there!
I’m Sabrina Balch, the Membership Director for WBHM in Birmingham, AL. I’ve been here for 3.5 years, and spent 10 years at other local non-profits before joining this team. We’re a News and Information format, with classical music overnight.
My biggest pain point is trying to balance the ideal number of on-air fundraising days, but realizing that our community here isn’t going to give until the last day or two, no matter how long the drive may be. Would love to see how other stations handle this.
We’ve made our drives much more efficient in the past years, but I hope to gain some insights on how similarly-sized stations keep up their fundraising momentum and avoid burnout with a small staff.