Reply To: Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022)

Home Forums On-air Fundraising Workshop Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022) Reply To: Module 1, Lesson 2 – The Fundamentals of On-air Fundraising (Summer 2022)

#19044
kigers@wfu.edu
Participant

Hi, everyone! Here are the details for WFDD from the questions above: 1. I am not entirely sure how many years that WFDD has been holding on-air drives, but I have seen some pics that look very 1980s-ish, so at least since then, but probably before then! We’re in our 76th year as a station! 2. I have been involved in the planning process since I began my current role. 3. Other elements of fundraising include focusing on cultivating and retaining major donors, since GP’s Benchmarks Reports have shown us that it’s where revenue growth lies for us, as membership and underwriting have nearly peaked.