I am not sure how long our station has been doing on-air drives. But like Sonsera mentioned in her response it seems like a long time and perhaps started in the 80’s. I’ve been with WFDD for about 9 months so while I have been through our Spring Fund Drive this is the first one I will have any part in planning. I should state that my part is pretty small compared to all the planning that goes in to the drives. We hope to incorporate some more targeted Social Media marketing for this drive and I can’t wait to see its effectiveness. As we plan our fund drives we need to know our potential for growth and analyze what has or hasn’t worked in the past to create a better drive each time.
-Julien
