1. How long has your station conducted on-air fundraising?
From my own knowledge I feel like on-air fundraising has occurred at my station for sometime now, HOWEVER I do believe different components for fundraising have been incorporated or taken away. Some may resurface, we shall see!
2. Have you been involved in the planning process?
I have been involved in the planning (fundraising) process under a year as the on-air fundraising associate!
3. What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign?
I definitely agree that we need to be aware and have cohesive messaging on all fundraising aspects such as digital, direct mail, and social! Especially during a campaign we want to make sure our messaging, theme, and work all go together and it differs clearly when we are NOT in a campaign.