Hi. I’m Kathleen Allard, Membership Director at WFUV public radio in NYC (AAA format)
I’ve been here for 4 years, and prior to that was in membership at WNET (NYC PBS station) for 12 years. I have become more involved with drives while working in my current job though, and radio is so different than television, so I’m hoping this course can help me work more effectively in my role, and with others at the station.
My biggest pain point is not fully understanding how all the different departments work during a live drive, and what can and can’t be done to “pivot” when we need to turn things around. I’m looking for tools and tips to learn how to “pivot” in the moment without tipping the boat.
I hope to get a better sense of what elements make the most successful drives. Is it the theme? Challenges? Hosts? Pairs? Are producers really needed? Covid changed how we operate and some folks don’t want to go back to the traditional ways. I’m open to change, but at what point do we decide if the new ways are better (solo pitching), or if we need to go back to old ways (pairs and producer)?
Looking forward to meeting everyone and finding building my toolkit in time for Fall!