How long has your station conducted on-air fundraising?
We just started back doing on-air fundraising within the past couple of years. They had been promoting silent drives. We’re finding that on-air is more profitable.
Have you been involved in the planning process?
I am involved in all aspects (messaging, on-air pitching, promotions/incentives, etc.).
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign?
That each staff member is informed of the messaging, theme and the goal of the drive (revenue goal, new member goal or sustainer goal).