Hello Sabrina. I’m at an AAA station and we do 4 drives a year, each one runs different days. 2 are about a week, the other 1 for a few days, and 1 a one-day drive. Each year they can change the days they run based on outside factors (like holidays, or overlap with other station events that we do like our annual holiday concert in December.) On the one hand every year is unpredictable, even if we always did drives at the same time. And some years we see great results on a particular day but the next year that day fizzles. The one thing we sometimes see regularly is better results when it rains. Good weather = low donations. It will be helpful to learn how to boost things, especially on the fly. We have gotten on board with more emails. The old thought was we were bothering people with too many emails, but now we see emailing daily, and twice a day inthe final 2 days, really does have a positive impact.
Looking forward to working with you and the other co-horts in this group.
Cheers,
Kathleen Allard
WFUV Membership Director
