Hi, I’m Kim Ishikawa, Head of Membership at KCRW in Santa Monica, California. We’re a dual format music & news station. I’ve been fundraising for over a decade but only have a few years of member station experience. There was one person who was the pledge drive director for many years and since that person left it’s been a big learning experience.
Right before I started at KCRW we switched to an UnDrive format with no live pitching, only spots, which was successful for about a year but then waned especially in regards to growing new members and sustainers. So our biggest pain point has been making adjustments for our format and figuring out what works ever since.
I’m really only familiar with how we do on-air fundraising so looking forward to hearing what works for other stations.