How long has your station conducted on-air fundraising? I believe for a very long time, at least since the 80s!
Have you been involved in the planning process? Yes, for a couple years now.
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? I oversee the whole fundraising campaign so am well aware of the other elements (email, digital, social, direct mail, etc) but I think one of the bigger challenges is ensuring everyone else is comfortable with the messaging and understand the priorities.
