Hi everyone! Thank you for being in this course and sharing a little about yourselves and your pain points around on air fundraising and what you hope to get out of the course.
I’ll share a solution for one of the recurring themes — what to do when your drive is going slowly. It happens even at the biggest stations out there!
My suggestion is to avoid playing into how slowly it’s going by instead talking about how thousands of listeners over many decades have supported your station and public radio voluntarily, and that support made possible the program you’re listening to now. We are the station we are thanks to this voluntary support and we wouldn’t sound the way we do or have the values we do with any other funding model. This is why it’s important for you to join these listeners with your monthly gift.
When we get together we will talk about how you can structure your incentives to help you through slow periods too, but it’s important to have a narrative you can lean into when you need it. It’s a good point to make when it’s not going slowly, too!
I hope this helps!
All my best,
Jay