How long has your station conducted on-air fundraising?
Have you been involved in the planning process?
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign?
We’ve been on the air for 26 years, and I’d imagine there’s been some level of on-air fundraising that entire time. I first started volunteering for the two major annual fund drives (spring and fall) 11 or 12 years ago.
I’ve been in my current position since the end of December, so this is the first year that I’ve been really involved in the planning process for all of our drives!
As we begin planning for our fall drive, I think we need to have an updated map of how far our signals reach so we can make sure every potential donor is reached. We also need to make sure everyone is on the same page as far as hourly goals and talking points.