How long has your station conducted on-air fundraising? For a few decades now.
Have you been involved in the planning process? I’ve been involved in the planning process for the last two or three years.
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? I am involved in most aspects in drive production, particularly messaging (email, direct mail, and on-air). Outside of fundraising, I am always trying to be aware of other station initiatives that will overlap with an on-air campaign — programming, events, etc.
