To my knowledge, VPM (formerly the Community Idea Stations/WCVE) has conducted on-air fundraising campaigns for 50+ years.
I have only been part of the planning process since stepping into the Director of Membership position in July 2020. I did not overlap with the previous director so have limited knowledge of her planning process, although I did live-pitch during campaigns under her leadership. Presently, I work closely with our FM programming director and our digital fundraising specialist to develop the complimentary components of the drive. Together, we work to ensure cohesion of theme, messaging, matching challenge promotion etc. Additionally, I work with our staff to craft messaging for pre-recorded spots.
Other elements to consider – Monthly print and e-renewals, major gift fundraising, pending capital campaign, lapsed/add-gift solicitation mailings, community engagement events and highlighting local programming.