Hello everyone! My name is Paroma, and I am the Fundraising Coordinator at WMHT, a multi-channel public communications organization. We broadcast television, classical radio, and AAA radio.
My biggest pain point around on-air fundraising is enticing people to make donations during times of economic uncertainty, as well as offering enticing thank you gifts.
From this course I hope to learn to how to identify listener motivations and values as well as write an effective on-air fundraising pitch.
I am looking forward to working with you all!