Hello! I’m Alice McNulty, at Classical WFMT in Chicago. I am an Associate Director of Development, co-producing the on-air drives for four years now.
The biggest pain point might be continually finding new incentives for listeners to give – I’d like messaging to be at the forefront. And the length of our drives. Typically, we hold two longer campaigns per year.
I would love to learn about listener motivation, messaging that works for music stations, tips for more efficient drives, and ideas for different listener incentives.