1. WMHT has conducted on-air fundraising for over 40 years.
2. Because I am a recently new hire, I have not been involved in the planning process. I am hoping that completing this course will give me the knowledge and experience needed to contribute to our next planning session.
3. Firstly, we need to be aware of the audience that we are targeting during on-air fundraising events. We also need compelling incentives to donate such as premiums and matching. We also need to keep in mind the overall amount of on-air fundraising we do each year and how long each drive is. Any expenses also need to be weighed against the revenue brought in from these events. Lastly, we need to keep in mind all of the other ways that we fundraise, such as direct mail and online giving.
