How long has your station conducted on-air fundraising? – I believe 15 to 20 years
Have you been involved in the planning process? – I have been involved for 4 years
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? – Our station does a lot of acquisition, lapsed, renewal campaigns through digital and mail. We need to be mindful of those different audiences especially for emails we send during the drive, so not to over solicit them year round.
