How long has your station conducted on-air fundraising? Since forever. Like some of you, our station is celebrating a milestone anniversary this year (75 years for KWGS), and I know we’ve been on-air fundraising for at LEAST 40 of those years.
Have you been involved in the planning process? Yes, and as my job is formatted, I am the primary fund drive planner.
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? Goal-setting (increasingly challenging, as our economy wobbles), social media and email strategy, direct mail strategy, and our on-air focus. Having listened to Jay’s webinars for several years now, and being a big fan of Anne Ibach/OPB, we try to focus our pitching on sustainers and new members, remembering that the ultimate pledge is from a new sustaining member pledging by EFT.