VPM, I’d be interested to hear more about how to structure your challenges/matches from your major and mid-level donors, and how you solicit them. And for everyone: How do you word your challenges, when the money is either already in-hand or is guaranteed? I’m also curious about how other mid-market stations like ours use challenge money. For example, we typically use our challenges in two-hour blocks (7-9am or 4-6pm weekdays), and only sometimes as all-day challenges. We used to do some challenges for sustainers only or new members only, but found that overall giving was suppressed, so this drive, we are focusing ALL our pitching on new/sustaining, and not limiting our challenges. And finally, our challenge goals are nearly always for a certain # of pledges, rather than a dollar goal. Anyone else? What works for you???
