WUIS has been doing on-air fundraising for years; I’m not sure the exact number. The station was started in 1975 so I imagine most of that time has included on-air drives. We used to do live pitching but for the past few years, it’s been primarily pre-recorded.
I’ve been involved in the planning process since I started this role in June. The next drive is Sept. 10-16 and everyone is helping me pull this one together; the year-end drive will be mine to lead.
Other elements I need to be aware of are how to set a realistic goal, choosing a theme that resonates with our audience and how to find incentives that entice donations but don’t break the bank. We set our schedule of email/direct mail solicitations in January with the university’s advancement team so I feel we are good in that area.