How long has your station conducted on-air fundraising? For about 40 years I believe.
Have you been involved in the planning process? I started a few weeks before FYE 2022. This will be my first real pledge drive that I am in charge of planning. Previously I helped pitch on a air and in my corporate support role I did solicit company matches to drive up donor participation.
What other elements of fundraising do you need to be aware of at your station as you plan your on-air campaign? We are really operating in silos at the moment and as a staff are going through a great deal of transition. I need to get a handle on how to access previous membership data, to be revamp and provide consistency in message to our emails and social platforms. I need to understand what is happening with content and so much more.
