We do a special drive once a year geared only to New Members. it’s our June Member Day and we offer a challenge grant and a gift if they join at any level. Usually it’s a tshirt. With the opportunity to help unlock a large challenge and a gift we get a good response. The messaging is basically the same as every other drive, the same cases as always, but by calling out non-members it really helps. We usually see a ton of lapsed people come back too. I think by making it an event targeted only to non-members they realize today is THE DAY to make a difference because it’s just for them.
