1. Almost every department in our station needs to be involved in the planning for on-air drives. Production and radio needs to ensure that our sound quality matches our normal station quality. The tech team needs to ensure that our phones and websites are running smoothly and we have backup plans in case of technical problems. Our pitch teams need to be genuine and enthusiastic and knowledgeable about the drive’s incentives, pledge levels, and theme. The host and producer also must be in constant communication with each other and various departments so that everyone has the tools they need to be prepared.
2. Yes, WMHT has nearly 50 years of on-air drive experience, so we have plenty of historical procedures to follow and data to look at. Several employees at our station have been here for many years and played a role in past fundraising drives, so they can lead others with their experience and knowledge.
3. In the past, we used volunteers for live pitching, so of course they would need to be genuine, enthusiastic, and knowledgeable about the pledge levels, incentives, challenges, and theme. However, since the pandemic we have not been using volunteers, so the only new additions to the team would be new employees (including myself) that would have to be trained on our station’s processes for on-air drives.
