1. Personas
Leila Matthews: A Latino 28 yrs. Old. BA in English and is currently single. She is in the mid-middle class. She’s an ally of the LGBTQIA+ and makes it known that she’s all about equality and inclusion. She loves being out in community areas and supporting small businesses. She loves music but due to the pandemic she hasn’t been to many concerts. She listens to KXT throughout the day and Monday’s for our New Music Monday with Gini. Our goal with Leila would be to get her to post on social media about our KXT Events and who we are.
Kelton Davis: An African American 55 years old close to retiree school administrator. He’s in the upper middle class. He enjoys comradery among his close-knit friends and is a family man. He loves the alternative, rock classics and eclectic sounds that KXT plays. He likes to mentor and educate the younger generations when possible of hard work, being active, and being true. He listens to KXT when he’s working around the house and sometimes in the car. He likes Friday’s for their “Funky Friday” set. Our goal with Kelton would be to get him interested in becoming a donor that leans toward major giving and become a volunteer.
2. What does your listener value?
Both listeners value community and the opportunities surrounding to help it. Finding the best way to represent this as well. Matthews love hearing all kinds of voices and representation, while Davis has his set likes and doesn’t really move from it. Matthews enjoys the arts and seeing where she can support her culture and interests. Davis, while in his ways steadily with staying close to home and what he knows, he likes knowing of different educational or knowledge base things that he can spread through W.O.M or to any mentees.
3. How does your station represent those values?
KXT represents arts and culture with trying to stay aware of our community and how we best need to showcase ourselves. We want to keep it local with not only our music but events we attempt to do. We are lacking some in educational forward opportunities at this time but would love to look at partnering again with Girls Inc. or a Musical School Program opportunity to draw in educational lovers.
4. What does your station promise that aligns with these values?
KXT always holds a promise to stay local and keep the music coming that is not only new but brings the nostalgia. Especially during a fundraising drive with our different “Program day” themes like “Throwback Thursday” “KXT gems”, etc. We want to give our audience the music but also keep them interested in their community through us and support!