1. Everyone is involved in our on-air fund drives in some way. Of our eight staff members, three of us are experienced pitchers, and I am working with another staff member to help prepare her for pitching. These same people, plus News, record pitches that are used pre-and-post drive and during drives when we are not live-pitching. Our engineer is closely involved in the technical side. (We do NOT use a pledge producer because of our very small staff size; wish we could.).
2. Yes. It’s an all-hands-on-deck situation. ;o)
3. A couple, yes. I have been very leery of using non-staff people to pitch, because the volunteers the station used prior to me all came with their own agenda and were not focused on our listeners and our goals. I’m slowly adding in a few volunteers, as I find people who will understand their role, and who are articulate and passionate. I also hope in the future to use some of our news staff to live-pitch. We have experienced some turn-over in the last few years, and the previous news staff did NOT want to pitch.
