1. Who from your station needs to be on your team? What important role does each of them play?
Almost everyone on our team is involved in the Fund Drives. Some team members are only involved in the On Air pitching or producing but others are involved in Thank You gift design, sourcing and ordering. Production helps create on air promo spots. We have people creating Live Read copy, and of course our Listener and Donor services team (of 2) executing the bulk of the planning- scheduling everyone, researching the best time, communicating with our mailing house and phone company, getting the website pages ready for launch and much more. Roles range from leadership, being knowledgeable and organized to enthusiastic and prepared on air.
2. Have you involved these team members in past drives?
Yes. All team members with very few exceptions are involved in the drive.
3. Are there any new additions to your team that you’ve considered?
We have tossed around the idea of considering someone to solely look for and create fund drive content. The concept revolves around special local stories to highlight during the drives to create more interest in giving.
