John is a 65 year-old retiree. He was a prominent oncologist for over 25 years in Windermere, an affluent section of Orlando. He has been happily married for 47 years, has 3 children and 5 grandchildren. He plays golf on the weekends and attends multiple fundraising galas for medical research. He likes to keep up with the latest reports in health & medicine, but he’s also highly interested in politics as he use to be a lobbyist. He appreciates that WMFE provides fair & balanced news, so he gives an annual donation. Our goal is to show John the benefits of becoming a Cornerstone Society member (major donor), which would help the station develop new programs and projects, turn new ideas into reality and find innovative ways of serving him better.
Carol is a 56 year-old African-American school teacher, recently widowed with no kids. She is an advocate for the Central Florida arts. She is a board member of several arts & culture organizations. She loves the WMFE program called Spotlight, which showcases the local art scene. She gives to the station sporadically, but doesn’t see the need for fund drives. The key is to show her that member support is the foundation of WMFE. The goal is have her become a sustainer, to make sure she is aware that her monthly donations fund her favorite program.