Who from your station needs to be on your team? What important role does each of them play?
Have you involved these team members in past drives?
Are there any new additions to your team that you’ve considered?
1) We have a committee that meets weekly leading up to each drive that consists of GM, Development, Hosts, Producers, Music Director. The GM helps oversee along with Development team. Development plans the whole drive including schedule, challenges, thank-you gifts, web and call center, on air and web materials, etc. Hosts and music director give input on on air messaging and music scheduling, producers help with testimonials, produced promos. Aside from the core planning group, we work closely with member support, database team, web team.
2) These team members have been on the team for years.
3) Recently, we added another Development team member to the core group for a new perspective who is not directly involved in planning but is knowledgeable about the station and pitches on air.