We moved to two on-air drives per year from three a few years ago. Gradually, our two drives began to lengthen as our goal increased, and they can go two weeks long. This fall we are attempting to complete the drive in just over half the usual time (about 8 days).
The last few years we have not had much pushback because we have been trying to reduce the hours we pitch on air to ease things for our audience and pitchers.
I don’t think we want to revert back to three shorter drives a year, I think we want to really hone our on air skills and provide the clearest talking points and scripts for our pitchers so we can continue to produce two drives that are as efficient as possible. We could do more promotion outside of live pitching days, i.e. pre drive and post drive.
