1). Who from your station needs to be on your team? What important role does each of them play?
2). Have you involved these team members in past drives?
3). Are there any new additions to your team that you’ve considered?
1. Our core team that helps within each fundraising campaign is our On-Air Fundraising team, the program director for the fundraising station at the time (TV, FM, or Music), so we can understand what programming and schedule they have for us to fundraise around. Marketing/communications so we can get a digital footprint and plan around certain drawings, etc for the campaign. But, just as Jay and Melanie mentioned we still see it as a collaborative opportunity from the entire station to help fundraise! Membership so we can make our members aware of the upcoming (or ongoing) campaign to filter any questions or needs.
2. Yes, these team members or positions have been included and reached upon for awhile.
3. I think we want a bigger net and opportunity for our station employees who haven’t helped with talent yet available for sure! We want to have a diverse group of voices on air representing the station because they ARE the station!