Given the personas you’ve identified in the webinar, what are some of the topics that you’ll want to keep in mind as you develop your talking points?
We will need to keep in mind how we message the station, positioning ourselves as a socially responsible organization, that provides a grassroots, community-based service
What points may not resonate well with these personas?
They might not be as interested in the “perks” that our station offers- the t-shirt, or our VIP list that has opportunities to win concert tickets