Who from your station needs to be on your team? What important role does each of them play?
– All of my development team (consists of me, Individual Giving Mgr and Member Services Coordinator), all of the news team, our General Mgr, Digital Mgr, Sponsorship team and Engineering. We have a Fund Drive Producer that works with us on every drive (thank goodness!).
– News team, GM, and I all live pitch
– The development team tallies the donations, sends out emails during the drive, answers calls, etc.
– Digital Manager receives all promotional images & logos and messaging to place on social media
– Sponsorship provides us with giveaways from sponsors to use during the drive
– Engineering makes sure the programs and recordings run smoothly on air
Have you involved these team members in past drives?
– They are always involved in our drives. We have pre-drive meetings to talk about messaging, theme, and overall goal of the drive, so we are all on the same page.
Are there any new additions to your team that you’ve considered?
– New Members Services Coordinator on my team, she’s still learning the overall process
