At my previous shop, we’ve done a No Pledge Drive Pledge Drive, where we record tons of spots that we would air during a certain period of time to encourage people to give. It was a lot of heavy work in the beginning, but once it started, it allowed us to focus on on other important tasks in fundraising. Today, I’m at a shop that does a traditional pledge drive. There’s a strong importance on Omnichannel giving, meaning we have to make sure everything we talk about is the same on all platforms. This makes things easier when it comes on premium and theme focus. I would love to continue doing a rapid drive, however, given the time and resources available at our station, it wouldn’t be feasible.
