1. We engage several team members from various departments to ensure the success of our on-air drives…membership, marketing, radio programming, digital, on-air hosts, engineers, IT, off-site call center, etc. Everyone has an important role to play…Membership and radio programming work to plan the pre-recorded spots, our digital fundraising specialist builds all online donation forms, emails, social ads and complimentary webpages, our on-air hosts prep to drive the urgency of the campaign, all while engineering and IT work to ensure all operations function normally. We’ve moved away from live pitching (except for on-air hosts), but we engage staff members from all areas of the organization to voice pre-scripted spots for air.
2. Yes, everyone in organization knows that pledge campaigns are an all hands-on deck situation. Everyone is eager to make each drive a success by doing their part.
3. We are exploring new ways to capture member testimonials as we’d like to use more community voices in our drives.
