Consider a method that you’ve always used or an approach you’ve historically taken in your fund drives. (There are no wrong answers!)
We usually fundraise on five different days during EOY– we do Giving Tuesday, a $5 Friday, during our weekend specialty shows one weekend, and on the last day of the year
How could that be done differently or changed to strengthen your drive?
We’ve been talking about making it one solid week, to strengthen the message around giving
What is the common pushback you receive to making such a change?
Just a LOT for people to try to manage during the holidays. The one-off days seem more manageable
Make the case for change or share alternative ideas.
We think that having the repetition for one solid week would generate more income and donors