We just completed our Fall Fund Drive. It ran from 9/14-9/23, with pre-recorded pitch breaks on the weekends, also promoting the Wait Wait Don’t Tell Me pint glass as a weekend-only giveaway. That worked pretty well. We only live pitched Wed-Fri on both weeks. There was a glitch on the 19th & 20th, so only a few of my membership drive spots ran, in addition to some unforeseen situations during the drive (the producer had a death in the family during the drive, so I had to take over her duties for the very first time)!
Overall, for everything that occurred, we made over our “adjusted goal” (adjusted due to all the situations). I believe had we live-pitched on the 19th & 20th, we probably would have made the initial goal.
I also need to adjust the pitching personnel. Some pitchers need more work on messaging and urgency.